![Chemdoodle isotopes](https://loka.nahovitsyn.com/106.jpg)
![sleepless media sleepless media](https://images.zapnito.com/users/336911/posters/1585463930-52-3670/2191cabd-d5b1-4774-9393-a88ca61eff86_large.jpeg)
Formerly known as GM Associates, our initial workshops uncovered the possibility of refining their name as it was feeling a bit too stuffy and vague. We had the opportunity to refresh GM's entire brand top to bottom-naming, website, signage, photography, print collateral, etc. With over 40 years specializing in the manufacturing and distribution of all things quartz, GM needed a fresh, modern face to further cement them as the leader in their field for years to come. Ambitious as the timeline was, we buttoned up an ultra-responsive, pixel-perfect design that'd make Mr. With a bold UX coupled with an extremely content-focused site, we opted for an entirely custom WordPress-based build.
![sleepless media sleepless media](https://static.vecteezy.com/system/resources/previews/002/272/821/large_2x/healthy-human-sleep-cycle-stages-flat-illustration-on-white-background-girl-sleeping-with-smartphone-concept-social-media-addiction-smart-alarm-clock-app-mobile-phone-screen-gadget-software-vector.jpg)
It's not only the backbone for their Levi's, Dockers, Denizen, and Signature brands-it's also the vehicle for their story, values, careers, investors, press, and everything in between. The new Levi Strauss site serves as the hub of their entire corporate identity. With an ambitious timeline, we unveiled a new home for their corporate web presence just in time for their upcoming IPO.
![sleepless media sleepless media](https://www.bold.com/wp-content/uploads/2016/11/take-care-of-belonging.jpg)
#Sleepless media code#
Despite such a rich legacy, Levi Strauss' former website was, well, a little too vintage! We wear Levi's almost every day, so it was hard not to get excited about the opportunity to collaborate with our pals at Iron Creative to code out their new designs from the cuffs up. Yeah, they're the original, but they've also been innovating since they invented the blue jean in 1873. It all started in San Francisco when the news of the California Gold Rush made its way east, and the rest is.history.
![Chemdoodle isotopes](https://loka.nahovitsyn.com/106.jpg)